Business Masterclass 2027

Two days away from the business with me, and you come home knowing what to stop, what to buy and who to hire next.

When: 19th and 20th January 2027

Where: Ashridge House, Berkhamsted, Hertfordshire HP4 1NS

SECURE YOUR SEAT

My courses

I run over 40 businesses. Each course is one thing I do in them: a workbook you fill in for your own business, the video lessons that help you put it to work, and the tools.

Starting from just £7

SEE THE COURSES

WATCH MY VIDEOS

LISTEN TO MY PODCASTS

READ MY BOOKS

AS FEATURED ON

WHO IS JAMES?

James is founder and CEO of the Partyman Group of Companies.

After forging a successful career as an entertainer and forming his own agency, James built a leisure and day nursery business.

Today, he operates a business which generates £40 million per year. It includes leisure, childcare, outdoor attractions, commercial property, and arts and crafts manufacturing. James also owns a 500-year-old hotel and Party Pieces, along with one of the UK’s oldest ice cream companies, Rossi.

James also has a loyal and growing following on his popular behind the scenes YouTube channel. He also hosts a refreshing no-holds-barred podcast, the Business Broadcast, where he helps fellow business owners and entrepreneurs overcome their toughest challenges. It regularly trends as one of the most popular podcasts in the “Entrepreneurship” category.

BOOK JAMES TO SPEAK

FOUNDER & CEO

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BLOGS
The Budget: What It Actually Means for You, the Business Owner
The Budget: What It Actually Means for You, the Business Owner

There’s a fair bit in this Budget. Some help for smaller businesses, perhaps, but also higher employment costs and changes to how entrepreneurs are taxed when they sell. Here’s what it means for us entrepreneurs, in plain English.

Read more →
Talent is a myth.
Talent is a myth.

Are you more talented than Elon Musk, Taylor Swift, Steve Jobs and flipping Mozart?

You are, if you have this up your sleeve…

What if I told you talent is a myth?

That no one really has it.

What if I told you the real talent is grit, followed closely by environment?

Read more →
Don’t kill the entrepreneurship.
Don’t kill the entrepreneurship.

Don’t Kill Entrepreneurship as You Professionalise

If you’ve read any of my dribble, listened to me harp on, or watched any of my videos, you’ll know that E + M = S is my absolute north star for business success.

Entrepreneurship + Management = Success.

It’s the yin and yang of business. You need both.

But there’s a danger.

Read more →
Of Course It’s Difficult.
Of Course It’s Difficult.

I’ve got myself a new A-player brain.

He’s our new FD.

Hard-working. Answers the phone. Motivated. Realistic. Wants growth. And importantly, he’ll stand up to me.

I can already see that he won’t simply agree with my opinions. He’ll bring his own, and they’ll have merit.

That’s exactly what I want.

Read more →