Sales, Upselling & Customer Rapport Training
James Sinclair’s Signature Training
YOU PROBABLY DON'T NEED MORE CUSTOMERS. YOU NEED TO DO MORE WITH THE ONES YOU ALREADY HAVE.
Businesses spend fortunes acquiring customers.
Google Ads.
Facebook Ads.
SEO.
Sales teams.
Promotions.
And then the customer arrives and nobody asks if they'd like anything else.
That's an enormous missed opportunity.
Good upselling isn't about pressuring people.
It is about understanding what they need and confidently recommending products or services that genuinely improve their experience.
Help your team sell more — without making your customers feel like they're being sold to.
One additional product.
One upgrade.
One extra booking.
One slightly higher transaction value.
On its own it might not sound transformational.
Multiply it across thousands of customer interactions and it becomes very interesting indeed.
What would 1% more be worth to your business?
Here's a question worth asking:
Build rapport
Great selling starts with trust.
Spot opportunities
Listen before you sell.
Sell naturally
No awkward scripts or pressure.
Create 1% more
Small improvements can compound./p>
what this training delivers
Better Customer Rapport
Teach employees how to build trust and communicate naturally.
Stronger connections
Better questioning
Active listening
More Confident Selling
Take away the embarrassment many employees feel about selling.
Open conversations naturally
Recommend with confidence
Understand customer needs
More Upselling & Cross-Selling Opportunities
Help your team recognise where additional products or upgrades genuinely make sense.
Opportunity spotting
Relevant recommendations
Higher transaction opportunities
The Benefits for your business
Increased
Revenue
Generate more value from customers you're already serving.
Higher
Reviews
Encourage appropriate upgrades and additional purchases.
Better Customer
Experiences
Recommend things that actually add value.
More Confident
Employees
Give non-salespeople techniques that feel natural.
Stronger Customer
Relationships
Sell through understanding rather than pressure.
Better
Marketing ROI
You've already paid to acquire the customer. Make the most of the opportunity.
People often hate selling because they've been taught to think of selling as persuasion.
Great selling is much simpler.
Understand the customer.
Build rapport.
Ask the right questions.
And help them make the right choice.
This programme is delivered by the specialist trainers at In2action, one of the companies within James Sinclair's wider group.
It gives teams practical techniques they can use immediately within real customer conversations.
A slightly better conversation multiplied across your business can make a very big difference.
SELLING SHOULDN'T FEELAWKWARD
Who is this training is for?
Customer-Facing Teams
Anyone who has an opportunity to recommend products or services.
Sales Teams
Improve rapport, questioning and opportunity spotting.
Hospitality, Leisure & Retail Teams
Particularly powerful where add-ons, upgrades or ancillary products form part of the customer journey.
Lets find the right
Signature Training For You
Answer a few quick questions about your business, your people and the challenges you are facing.
We’ll use your answers to recommend the most suitable Signature Training programme and send you the relevant course information.